by andrey_487m41h7 | Apr 29, 2014 |
AstraZeneca: DoctorsNotes Researching a target audience Insight: A product is almost never for ‘everybody’. It’s usually best suited for specific types of people. When a product potentially has a broad appeal across a large set of users with...
by andrey_487m41h7 | Nov 28, 2013 |
Mace: YellowJacket Insight driven interaction design Insight If a product requires a manual or a tutorial, there’s a good chance that there’s something wrong with it’s design. YellowJacket is a health and safety reporting and resolution...
by andrey_487m41h7 | Sep 28, 2013 |
Audi: Augmented Reality Best practice interaction design Insight: In some cases all it takes is some best-practice heuristic rules to improve a product for users Audi Vision is an augmented reality mobile phone app. The idea was for the app could use the camera...
by andrey_487m41h7 | May 28, 2013 |
Cineworld: eCommerce Website Streamling interaction design Insight: Ironing out wrinkles in user journeys and improving visual design resulted in a 20% increase in online sales Prior to starting on this project to re-vamp and improve Cineworld’s eCommerce...