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Audi UKResearch and Strategy

Audi UK
Research and Strategy

Audi UK Research, journeys and strategy   Insight: Profound opportunities can emerge when research is able to explore the breadth of the user journey from start to finish The problems and opportunities that organisations choose to address can sometimes appear...
HSBC:  Money ManagerResearch and Design Optimisation

HSBC: Money Manager
Research and Design Optimisation

HSBC: Money Manager Usability consultancy and behavioural research   Insight: Making a¬†product usable doesn’t necessarily mean that it’s useful. Usability testing with users during development is a good idea. ¬†However, when the real-world needs and...
Mace:  YellowJacketResearch, Prototyping and Design

Mace: YellowJacket
Research, Prototyping and Design

Mace: YellowJacket Insight driven interaction design   Insight If a product requires a manual or a tutorial, there’s a good chance that there’s something wrong with it’s design. YellowJacket is a health and safety reporting and resolution...