by andrey_487m41h7 | Aug 24, 2015 |
Audi UK Research, journeys and strategy Insight: Profound opportunities can emerge when research is able to explore the breadth of the user journey from start to finish The problems and opportunities that organisations choose to address can sometimes appear...
by andrey_487m41h7 | Nov 24, 2014 |
HSBC: Money Manager Usability consultancy and behavioural research Insight: Making a product usable doesn’t necessarily mean that it’s useful. Usability testing with users during development is a good idea. However, when the real-world needs and...
by andrey_487m41h7 | Apr 29, 2014 |
AstraZeneca: DoctorsNotes Researching a target audience Insight: A product is almost never for ‘everybody’. It’s usually best suited for specific types of people. When a product potentially has a broad appeal across a large set of users with...
by andrey_487m41h7 | Nov 28, 2013 |
Mace: YellowJacket Insight driven interaction design Insight If a product requires a manual or a tutorial, there’s a good chance that there’s something wrong with it’s design. YellowJacket is a health and safety reporting and resolution...
I'm a UX Consultant / Researcher / Interaction designer with 20 years digital media experience. I work on projects either independently as a contractor, or recently as part of an expert team at Workhouse.Solutions