User Centred Design
Product Leadership Andrey Kobilnyk email Get in touch Creative, practical and effective solutions clients & employers my skills Business Analysis User Research Service Design Product Design & Strategy Creative Direction UX / UI Leadership andrey kobilnyk • • portfolio scroll Experience Clients & Employers Skills Case studies Testimonials

What they say…

“His systems-thinking approach has repeatedly identified potential problems and attractive solutions that have not been on anyone’s radar (from SMEs to solutions architects) and his attention to detail has elicited granular user needs that he has accounted for in end-to-end service designs.“

Steve – Home Office Intelligence

“Our project greatly benefitted from the detailed research, analysis and charting end-to-end processes involved in the assessment of potential victims of Modern Slavery and Human Trafficking.“

Alice – Gov UK

“He takes great care and works himself and his team hard to make sure the end result is well-thought through and delivers on its objectives.“

David – TeachersTV

UK
Greenhouse Gas permits business analysis
user research
service design
ux / ui view project Cerberus
Border Security business analysis
user research
service design
strategy
ux / ui andrey kobilnyk • • portfolio scroll Experience Clients & Employers Skills Case studies Testimonials

Case study
Pollen.id

The Brief

encourage crypto experts to join and participate
empower non-crypto traders to wade in
reward high-performing traders
allow the community to vote on trade proposals
enable non-experts to delegate their votes to high performers

Vote on a trade proposal

The dApp site default page upon login immediately presents a list of currently live trade proposals, fund performance metrics and the logged in user’s current holdings of Pollen asset and voting tokens

Clicking on any individual proposal summary card opens up a detailed page, unpacking and explaining gracefully what is being offered, the current state of the voting, and how to vote.The status of a vote cast by the active user appears in the top right corner – and a synopsis of the overall vote is visualised as colour bars in the centre of the card.

Voting status cards

Each voting summary card, specifies the nature of a proposed trade; buy more of a token already in the fund, buy new tokens not present in the fund, sell some of a token in the fund, and sell of a token in the fund.

Summary cards remain lit up bright white if a user had not clicked through to review the details of a proposal.

The status of a vote cast by the active user appears in the top right corner – and a synopsis of the overall vote is visualised as colour bars in the centre of the card.

Propose a trade

A wizard design pattern enables experienced traders to propose a trade – and encourages new-comers by breaking the proposition down into neat and clear steps.

View high performers & delegate your vote

A dedicated interface displays high performing community members, where an algorithm reviews the proposals each member has proposed and executed and assesses the effect the trade has had on both increasing or preserving the value of the $PLN fund within the last three months – and across all time.

Any community member can delegate their voting rights to a high performing member, increasing an the ability of a successful trader to get proposed trades passed and executed.